For Kulinaaria\u2019s Managing Director Andres Heinver, it is important that Kulinaaria honours the traditional Estonian tastes while also introducing new and surprising products to complement them:<\/strong><\/p>\n \u201cKulinaaria\u2019s success story started from Selveri K\u00f6\u00f6k<\/strong> \u2013 we were the first company in Estonia to start making ready-made food. Our idea was innovative and successful. Now it is normal that you can buy ready-made food from every grocery store. Back then it was like a winning solution for busy customers who wanted to save time on cooking at home. Thanks to great demand, we started offering ready-made food throughout the opening hours of the store and eventually in other Selver<\/strong> and Kaubamaja<\/strong> stores as well.\u201d<\/p>\n Having started out as Selveri K\u00f6\u00f6k, Kulinaaria continued operating as an independent company to meet increasing demand. Today, Kulinaaria supplies the customers of 80 stores across Estonia: Selver, Comarket, Tallinna Kaubamaja, Tartu Kaubamaja, Alexela and Olerex, among many others.<\/p>\n Kulinaaria was the first company to start offering tasty ready-made foods in Estonia when they launched their first products in the Kaubamaja and Selver stores almost 23 years ago.<\/strong><\/p>\n