{"id":1983,"date":"2022-02-14T10:57:36","date_gmt":"2022-02-14T08:57:36","guid":{"rendered":"https:\/\/www.kulinaariatoit.ee\/lahemalt-kulinaaria-ajaloost\/"},"modified":"2025-04-23T12:50:32","modified_gmt":"2025-04-23T10:50:32","slug":"lahemalt-kulinaaria-ajaloost","status":"publish","type":"page","link":"https:\/\/www.kulinaariatoit.ee\/en\/lahemalt-kulinaaria-ajaloost\/","title":{"rendered":"More about Kulinaaria’s history"},"content":{"rendered":"

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Selver was the first store in Estonia to add ready-made food to its range<\/h2>\n

When the idea arose to offer ready-made food in the store, there was an in-depth discussion about whether to build our own kitchen facilities or work with suppliers. The decision was made in favour of our own kitchen, and the facilities were built on the premises of KADAKA SELVER.<\/strong><\/p>\n

In the initial weeks, ready-made food was served from noon. The afternoon was chosen so that customers rushing home could save time cooking in the evening. Today, it\u2019s quite common to buy ready-made food from the counter, but it was quite an innovative concept at the time. Within a few weeks, it became clear that there was a lot more demand, and ready-made food was made available during the entire opening hours of the store.<\/p>\n

After the opening of J\u00c4RVE SELVER in 2000, the demand for Selveri K\u00f6\u00f6k food grew so great that it was time for the FIRST expansion of Selveri K\u00f6\u00f6k. A confectionery and bakery counter was also opened at J\u00e4rve, and Selver\u2019s chefs made the first pre-ordered party food.<\/p>\n

When Selver bought the Tirsi stores in 2005 and expanded to Tartu, two new kitchens were opened at the ANNE and RINGTEE Selver stores, employing more than 70 people.<\/p>\n

By that time, there were almost 250 products in the Selveri K\u00f6\u00f6k catalogue \u2013 every day about 10 tons of delicious food arrived from Selveri K\u00f6\u00f6k to 19 Selver stores and the Tallinna and Tartu Kaubamaja department stores.<\/p>\n

As orders in the ever-increasing Selver stores grew, the company built a modern production facility in Lasnam\u00e4e in 2007 to meet demand. The 4 200\u00a0m2<\/sup> factory had the resources to service 35 to 40 stores. This allowed Selveri K\u00f6\u00f6k to continue producing on a large scale in Lasnam\u00e4e, where it is still located today.<\/p>\n

In the following years, both commerce and the food industry continued to develop rapidly. In essence, Selver and Selveri K\u00f6\u00f6k operated in different areas, and in terms of stores, it was difficult to measure and manage the costs and food production activities. In 2012, this prompted the creation of the Selver subsidiary KULINAARIA O\u00dc.<\/p>\n

By 2019, Kulinaaria O\u00dc needed to serve more than 50 stores, as well as the Tallinna and Tartu Kaubamaja department stores. In addition, other partners included convenience stores and ships. Once again, Kulinaaria\u2019s volumes outgrew the production facilities, and the time arrived for an even larger factory with greater capacity.<\/p>\n

In 2020, KULINAARIA\u2019s new production facilities were completed, which were combined with the original building. With the completion of the production facilities, Kulinaaria doubled its production area to 8 000 m2<\/sup>. The equipment was completely updated to bring new foods to market, be a trendsetter, increase production volumes and automate production processes.<\/p>\n

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Timeline<\/h2>\n